Volvo - V40 campaign

Not To Scale created a charming online campaign for the launch of ‘The all new Volvo V40’ .

Arnold Amsterdam’s creative director Sean Thomson commissioned four of Not To Scale’s talented Directors to each create a 30 second film for the online campaign.

The amusing films, convey the same simple message, ‘stand out from the crowd, and be an individual’.  In Steve Scott’s film Birds On a Wire a lonely black bird dances & sings along to jazz as opposed to simply squawking like his mates, in Ubik’s Cookie Cutter, a Gingerbread man gets up from the factory conveyor belt and makes a quick exit for a new life, rather than await his inevitable fate with his 30,000 odd chums. The aptly named Man Vs Magnet, worked up a charming little film named Magnet wherein a metal ball bearing fed up with the laws of physics, dodges a magnets pull and makes his escape.  Finally the ever-talented Directors Punga were tasked with breathing some acrobatic life into a sleepy sloth that leaves his dozy pals with a sudden burst of energy that would challenge anybody’s view of being inactive and lazy.