Not To Scale, Anthony Farquhar-Smith and BBH collaborate to create a fun and light-hearted stop motion for Tesco Easter. It was the simplest of briefs; stick chicken legs on Easter Eggs and give them some character.
In order to keep a cartoon-like aesthetic, we kept our chicken legs simple and caricatured, rather than realistic. Our Easter Eggs wanted to be as playful and friendly as possible. Conceptually the spot was a simple gag between big eggs and small eggs, and we just needed to work out the best way to find humour in the juxtaposition of those two.
Anthony Farquhar-Smith
‘The simplicity of the script appealed to me, and it needed just the right timing to make it funny.’
