Not To Scale and Director Chris Dooley created this stylish film for MARTINI as they announced a 5 year partnership with Williams Formula One Team, uniting two of the most iconic brands in Formula One and creating Williams Martini Racing.
The film was created especially for upcoming Monza Race in Italy and had a competition element with interactivity for mobile. The film encapsulates the "gioia di vivere" (Italian for "joy of living") that MARTINI brings to the world.
