Vibrant colours & shapes to appeal to all the senses in these stop-motion idents for Manomasa!
Director Anthony Farquhar-Smith was tasked with conveying the heart & soul of the brand which lies within their tantalising flavours & traditional production methods. Spicy green chillis, bold red peppers & golden honey dance across the screen creating a visual feast of stop-motion animation. Shot entirely in London (green lemons & all!)
Anthony Farquhar-Smith
My father was from El Salvador, so I aimed to channel my Central American ancestry, combine it with the ingredients full of flavour and provenance and create some beautifully colourful and playful visuals.
Anthony & his team approached this project wanting to bring to life the Latin American spirit & combine it with magical animated transformations as we see the raw ingredients change into expertly made chips. Each frame was meticulously crafted with Anthony's signature style.
