Give A Little Love

Category
Techniques

We were so proud to be a part of this year’s most exciting seasonal event – the John Lewis Christmas advert!

Shot by Not To Scale and our brilliant crew over six days in London, Anthony Farquhar-Smith’s signature stop-motion style was brought to this project. Anthony was one of the eight artists chosen to collaborate with Pulse Films, as well as the overall animation supervisor on this year’s hotly-anticipated campaign, titled ‘Give A Little Love’.

Anthony Farquhar-Smith
“A little love gets passed on, then gets passed on to another person. That’s what we’re going to need this Christmas.”
Give a little love - John Lewis
The Gang
Original designs
Give a little love - John Lewis
The Pigeons
More character designs
Give a little love - John Lewis
Spike
"Spike" The Hedgehog Ideas
Give a little love - John Lewis
Development
Defining "Spike" further

The Give A Little Love campaign was a collaboration of several artists and creatives to help bolster an industry hit hard by Coronavirus. The proceeds of the campaign merchandise were donated to UK charities supporting over one hundred thousand families in need, proving that a little love does go a long way!

Recognition

Give a little love - John Lewis
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