Social media giant, Instagram approached Not To Scale New York and Director Kris Merc to deliver their first-ever consumer campaign.
Working closely alongside Ogilvy NY, hundreds of hours of footage were scoured, selected and cleared to feature in these toe-tappingly snappy edits.
True to Instagram’s creative core offering, the films are made up entirely from user-generated footage and cover a variety of interests and activities that are popular amongst the Instagram community.
