Hibu

Matthias Hoegg created a crafted film and affiliated campaign for digital media company hibu. Matthias worked with a talented crew at Not To Scale’s London studio, utilising both 2D and 3D animation techniques to lend a bold and original look to the final spot. Although each shot of the film derived from an illustration and has a 2D look to it, we used a hybrid technique of 3D CGI alongside hand drawn animation for most of the animation to add depth and detail.