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GWR - A Thrilling Engagement

GWR -Peter Baynton
Category
Techniques
Director & Agency
Peter Bayntonadam&eveDDB

The Famous Five are back aboard GWR for their next adventure in a new film produced by Not To Scale and adam&eveDDB. Director Peter Baynton helmed this latest episode of the iconic campaign, applying his meticulous touch to a film that brings together locomotive adventure and romance.

Since its inception, a unique blend of 2D and 3D animation enables the campaign to combine the world-building possibilities of 3D with the nostalgic charm of hand-drawn 2D animation. Channelling the magic of Eileen Soper’s iconic illustrations, Peter asked the crew to implement an additional animation pass for the character animation in the film, adding a distinctive black ink-style outline to emphasise the characters’ form and outfit details and to successfully create a final look that recreates Soper’s beautiful illustration style with higher fidelity.

In this episode, the Five are joined by two new characters, Essie and Maya, designed and developed in-house.

Character Turntable
Essie
Character Turntable
Maya

Essie has planned an action-packed day out for the pair, with a secret and very special question to ask Maya. She is unfortunately separated from a key piece of jewellery, without which the big moment will be spoiled – unless the Five can save the day.

Using the speed and efficiency of the GWR train, they race across the English countryside (rendered beautifully by Not To Scale’s talented artists) to avert disaster and reunite the ring with its rightful owner. 

Helmed by BAFTA Award-winning Peter Baynton, the film is awash with gorgeous artistry in every shot.

Progress of Digitally Matte Painting the Eden Project shot

Peter Baynton,
Director, Not To Scale
“I'm super proud of the film. I think we've done a good job of bringing that Eileen Soper ink feel to the characters, and I think they're full of charm and appeal. There's all these different elements that come together and have to integrate to make something that feels cohesive and beautiful. I really like the idea that you could be sitting at home watching telly during an advert break, and you look up and you find yourself swept along in a little film for a minute with a beginning, a middle and an end, and by the end of it, you sort of feel a little tingle of romance and excitement.”

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