Four in One
August 1st 2016 marked the beginning of a new soccer season in the UK, and BT Sport celebrated with this dynamic ad showcasing its coverage of all four major competitions, thanks to a well edited split screen effect from Director Luc Rëso Janin.
Ad Highlights Coverage of Four Major Competitions.
This campaign features footage from the Premier League, UEFA Champions League, UEFA Europa League, and Emirates FA Cup, emphasizing BT Sport as the exclusive destination to watch all four. Created by Abbott Mead Vickers BBDO and directed by Luc Janin at Pulse, the two ads blend key moments from these competitions as if they are unfolding simultaneously, capturing the excitement and drama on and off the pitch.
Additionally, BT Sport has produced individual online ads for each of the 20 Premier League clubs to deliver a personalized message to all fans.
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