The New Ford KA+

In this film for online and pre-roll introducing Ford’s new KA+, director Matthias Hoegg worked with Not To Scale HQ to expand on the typographic messaging in the existing online banners for the campaign. The overarching theme of the ad is a play with space, depth and perspective, creating a metaphor for the KA+’s key benefit: a surprising amount of spaciousness for its attractive small price.