Facebook Earth Day

Working with Facebook’s brand colours and identity, three films were created featuring a mixture of user-generated-content and stop-motion animation, charmingly bringing to life the group messages of sustainability and reducing environmental impact. 

Ordinary every-day objects such as fruit, furniture and bicycles come to life, showing the audience how small changes can be made through reducing meat consumption, up-cycling materials and cycling instead of driving. We worked with the owners of the three Facebook groups to create their content remotely, alongside a talented group of creatives to shoot every frame of animation.