Simotron 3000 - NotToScale.tv

Category

Techniques

Director & Agency

Pierre + Bertrand collaborate with creative agency Saatchi + Saatchi to create a character for the Simotron 3000 - the fastest and most powerful sim card yet. The animation style and cool transformations reflect the strength and power of the EE SIM card, making it the ultimate robot mascot for EE.

And.. is that Kevin Bacon?

Pierre and Bertrand spun some magic, turning the mundane features of a sim card into the quirky and amusing personality quirks of a robot!

Pre-Production

Rough Sketches

Pre-Production

Rough Sketches

Pre-Production

Rough Sketches

Pre-Production

Rough Sketches

Pierre + Bertrand,

Directors

“Our robot will represent the capabilities of the sim card, so it evolves around power, speed, size and the idea that it will transform the customers experience”

Toys sparked a wave of inspiration in the design process for P+B, as they aimed to conjure up something irresistibly tactile and playful, something that everyone would be eager to handle and interact with.

Pierre Ducos

"Our way of designing this particular robot was to take the main product, in this case a sim card and design everything from that shape; from the main body to the arms and legs, the shape of the simcard can be seen throughout”

What emerged is a one-of-a-kind, fabulously crafted robot with the ability to swipe right faster than a bolt of lightning. This quirky bot begins as adorably awkward and bumbling, only to bust out jaw-dropping dance moves and take a daring plunge straight into a smartphone.

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