Super Yummies

The simple brief from BETC was to expand and build upon the existing look of the Super Yummies brand.  Not To Scale developed this brief by bringing to life the Yummies themselves in a cute and loveable way, inspired by the idea of theatrical productions and the great Busby Berkeley. Set to a VO from Nick Frost, it interacts with the characters performances perfectly to illustrate the need for healthy and dependable food options for children.