See the Unseen

Baylor Scott & White Health
Category
Techniques
Director & Agency

A game-winning touchdown. A star NFL quarterback. Some headline-grabbing things are hyper visible, but when it comes to cancer, it's not. That's why early screenings are crucial, the message behind our film for Baylor Scott & White Health and Wolfman Agency. 

Co-Directed by Gerald Ding and Anthony Farquhar-Smith, the production of the film spanned two continents, four shoot days and 448 3D-printed figurines of Dak Prescott. The quarterback of the Dallas Cowboys and figurehead of the film has been a fundraiser for cancer research since losing his mother to colon cancer.

The Models
3D printed quarterback
One of 448
Hand painted
All in the Details
Mini Dak from the back
Dallas Blue
Shoes to Look Closer At
Dak's Custom Cleats

The custom-designed cleats which appear in the film will be worn by Dak for the game on Sunday 23rd November, to raise awareness in the hopes that Dallas fans will get screened early.

The Shoots
Dak meets his miniature
Shooting in Dallas
Gerald and Dak
Fun Times, Serious Subject
Visible on the Field
Prepping for Game Day

Co-Directors Gerald Ding and Anthony Farquhar-Smith collaborated closely to create a shared world for the live action and animation to exist in. "See the Unseen" is a spot packed with energy and style in each moment, working hard to capture the attention of loyal Dallas fans with gorgeous lighting, dynamic camera work, and some magnificent acting from our star.

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