Matthias Hoegg and Not To Scale worked directly with John Lewis on this project for the launch of their flagship store in Leeds.
The installation for the feature staircase combines the physical and the digital, with 14 screens across 5 locations. The animation follows the adventures of our Stickman hero moving amongst the wall blocks on a fun and surprising journey.
Matthias used his unique design style and concise storytelling abilities to craft this animated piece for the main staircase.
By blending physical and digital elements, the animation integrates the architectural features of the background wall across 14 screens. As you travel through the store, The Stick Man Adventures play out.Â
