Not To Scale signs New York-based director Gerald Ding

Not To Scale are so pleased to welcome Brooklyn native Gerald Ding to the roster. He’s a visionary artist who is unafraid to blend techniques and styles in his work, mixing live-action and animation making commercials for brands like Apple, Airbnb, Coca-Cola, and AT&T. The director’s approach stems from his quest to tell stories as genuinely and expressively as possible, and face the cultural climate head on by truly connecting with audiences on things they care about.