'My People, My Power' For Facebook
Not To Scale was approached by Facebook to create a campaign to celebrate the strength and resilience of the Latinx Community during Latinx and Hispanic Heritage Month and beyond.
Director Kris Merc worked alongside three acclaimed Hispanic and Latinx spoken word poets – Angelica, Carlos, and Mela, who collaborated with Facebook Groups to create original poems that celebrate the power and resilience of their people, uplift their community and honour their heritage, with the live-action being shot remotely, in the Dominican Republic, Mexico, and Atlanta.