Anthony Farquhar-Smith and Cadbury Heroes Unite for "All Heroes. No Zeros"

The acclaimed stop motion director's 30" film is the centrepiece of a major new integrated campaign and brand platform for Cadbury Heroes, created by VCCP.

Referencing the infamous Live Aid '85 show, Anthony Farquhar-Smith turns a tub of Cadbury Heroes into an electric stadium buzzing with energy, and the four-piece chocolatey rockers on stage are Queen. The gang are uncanny in their likenesses: Freddie Mercury a Crunchie Bits, Brian May as Dairy Milk, Roger Taylor as a Dinky Decker, and John Deacon as a Dairy Milk Caramel.

Check out the full spot, and peek some behind the scenes snaps from the process at the link here.