Gerald was born in Canada and grew up listening to Public Enemy and watching Akira on vhs. His appetite for storytelling grew into directing commercials for brands like Apple, Airbnb, Coca-Cola and AT&T. Gerald’s work resonates with his excitement for celebrating authentic characters and the truth in their stories; often mashing up visual techniques and styles into both live action and animation as another storytelling element. His short film Fayettenam premiered at SIFF followed by an international festival run.